ABC is an integrated creative and marketing agency specializing in brand building and management.
We make African brands stronger through innovative platforms and iconic campaigns that connect our clients to their chosen audience.
Big Barrels
Big Barrels, African Oil & Gas and the Quest for Prosperity examines the African success stories in the energy sector.
Deliverables
Content, marketing and advertising, website, social media and video production
As an African entrepreneur, NJ Ayuk has witnessed the transformative impact of the oil and gas industry on the continent. The founder and CEO of Centurion Law Group, he has seen it build countries and shape economies and societies. He has seen oil and gas as a powerful force for good in Africa. In his first book, Big Barrels: African Oil and Gas and the Quest for Prosperity, co-written with João Marques, Mr. Ayuk confronts the widely communicated view that African nations with oil and gas resources inevitably suffer from the effects of the ‘resource curse’. The reality, the book argues, is very different.
ABC worked closely with the authors throughout the project, developing a design identity for the book; supporting its publication and promotion with video, social media content and communications; producing a website; and editing and reviewing the book at various stages in its production.