Our Top 3 Tips for Choosing a Domain Name

August 24, 2018

While many people look at domain names simply as addresses for their websites, they are a lot more than that. Choosing a domain name is as important as choosing a name for your business or brand.

Whether you are looking at starting an online business or taking your existing business online; the domain name plays a big role. After all, it is the first impression people get when looking you up.

Pick your domain name before you register your business

Before the days when people could do business online, registering your business was the obvious first step. But, things have changed and if you plan on starting an online business, it is wise pick your domain name first.

Not only does this give you an idea of what is already out there, but it also saves you from having a different registered name to your online name – which can be confusing for consumers. Ensure consistency by making this your fist step.

Whether you are looking at starting an online business or taking your existing business online; the domain name plays a big role. After all, it is the first impression people get when looking you up.

Use keywords

Domain names, much like any piece of content in the digital space, affect SEO. By being strategic with your domain name, you can position your website better to attract more visitors and subscribers.

Including searchable keywords in your domain name can work in your favor – these could be anything from your area, the type of business it is and services offered. For instance AnniesLocalBakery.com might serve better than using a domain that includes nothing about the business or features unsearchable keywords.

Be concise

When it comes to domain names, the shorter the better. Be sure to keep it between 6 and 14 characters, and make it brandable and easy to pronounce.

According to a study by gaebler.com the top 100 most popular website domain names have an average length of 6.2 characters. So, keep it short and to the point – keeping in mind how easy it would be to say, type and remember.