Understand Your Audience with Analytics

Analytics are a great way to find out how your content is performing. Whether it is clicks to your website, visits, interaction with content posted there or on social media; analytics help you keep track.

When starting new social media pages or websites for new businesses, analytics are one of the most overlooked tools businesses take time to invest in. Many people do not think they need analytics, simply due to the fact that they may not understand the numbers. This is actually one of the most useful tools in maintaining an image for your business in this digital age. Benefits of using analytics tools is learning more about your audience; what they like, what they don’t like and most importantly, what they want to see more of. Analytics tools can help you understand how, where, when and what to post.

As the digital space develops, built-in analytics are becoming a standard feature that most applications offer for free and in an easily understood format.

Analytics are a great way to find out how your content is performing. Whether it is clicks to your website, visits, interaction with content posted there or on social media; analytics help you keep track.

Google Analytics

Google Analytics is the best place to start when wanting to learn more about your content and audience on your website. Google Analytics is informative, fast, allows you to share growth and best of all, it’s free for smaller businesses.

Social media analytics

As social media continues to grow, it is becoming more useful for businesses. Social media sites such as Facebook, Twitter and Instagram all have built in free analytics tools. All of these show you impressions, interactions, clicks, insights as well as activity graphs.

Analytics suites for social media

Social media suites such as Hootsuite, Sprout Social and Sendible are services that help aggregate and better manage all your social accounts. Driven by user interaction and market presence, they benefit businesses by increasing brand recognition, traffic and SEO rankings as well as growing audiences and customer bases. Social media suites offer a multitude of management, monitoring and analytics tools on a single platform. They allow you to maintain your social media presence without having to be constantly on social media. With some of the best social media suites out there offering free trials, try these tools today and grow your numbers on social media.

Your business has everything to gain by using these systems. Create effective social media campaigns and content that resonates with your audience by listening to them through analytics tools.