ABC is an integrated creative and marketing agency specializing in brand building and management.
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The link between email marketing and location-based Wi-Fi
Whether it’s at a coffee shop or your grocery store, accessing free Wi-Fi may appear to be a simple service, but it is one of the greatest marketing tools out there.
Studies show that 77 percent of consumers spend more time in venues with Wi-Fi and 63 percent more money while there.
It is no coincidence that everywhere you go these days seems to have free Wi-Fi. Ever wondered what the price for using free location-based Wi-Fi is? The answer is email marketing.
More often than not, when accessing free Wi-Fi, you are asked to enter your name and email address, thus (in most cases) automatically subscribing to the venue’s mailing list.
Although it is considered one of the traditional marketing tools in advertising, email marketing still yields some impressive results today. In fact, email marketing is the most trusted form of communication, with 77 percent of consumers choosing email over other online channels. It is popular among marketers as well, with 80 percent reporting email as the strongest performing media buy.
Studies show that 77 percent of consumers spend more time in venues with Wi-Fi and 63 percent more money while there.
Email, messaging and social networking research company Radicati Group conducted a report for 2018, revealing statistics that showed that email marketing is indeed here to stay. People will send and receive 281 billion emails per day in 2018, with an expected 3.8 billion email users worldwide by the end of the year, with 17.2 percent of those likely to be reported as spam. Additionally, the study stated that the success of email advertising over the years has been in large part due to the fact that emails reach most of the people they are intended for and if not, consumers now have the power to get rid of irrelevant emails.
Smart personalization has also been shown to be effective. This begins the moment you sign up for free Wi-Fi using either your social media information or email address. Once you have logged into the Wi-Fi network, the first step is complete and it is all up to the marketer to create content that will appeal to you and stand to possibly contribute to their client’s bottom line.