ABC is an integrated creative and marketing agency specializing in brand building and management.
We make African brands stronger through innovative platforms and iconic campaigns that connect our clients to their chosen audience.
Canal Sol
A digital TV provider with a clear vision – to bring a wide variety of international and local entertainment to the people of Equatorial Guinea.
Deliverables
Brand Strategy, Marketing & Advertising, Digital
Brand strategy: Canal Sol has an appealing product at a highly competitive price. As the company grew its customer base and expanded to new locations, its branding needed to cover the interior design of its offices, logos of its TV channels and new digital communications platforms. ABC worked with Canal Sol to create a slogan – El Mundo En Su Casa – and built on the nascent brand image to create an instantly recognizable formula. We then applied it to Canal Sol’s offices, products and communications. With the foundations in place, ABC has developed month-by-month marketing and promotional plans with Canal Sol.
Digital: ABC worked with Canal Sol to establish its online presence with the company’s first website. Designed and built in-house, the site features information on programming, details on Canal Sol’s service, a customer survey and serves as a platform to communicate the company’s core value proposition: quality, varied entertainment at a low price.
Digital: ABC worked with Canal Sol to establish its online presence with the company’s first website. Designed and built in-house, the site features information on programming, details on Canal Sol’s service, a customer survey and serves as a platform to communicate the company’s core value proposition: quality, varied entertainment at a low price.
Marketing & Advertising: For a relatively young, consumer oriented company like Canal Sol, image is everything. ABC helped the digital TV provider to find the essence of its brand and communicate this to a target audience through simple, bold and effective campaigns. The platforms included numerous billboard campaigns, printed leaflets and formulating marketing slogans and messages.
