ABC is an integrated creative and marketing agency specializing in brand building and management.
We make African brands stronger through innovative platforms and iconic campaigns that connect our clients to their chosen audience.
A South Africa based private equity firm with pan-African investments and clients, Bambili Group aimed to reflect its brand identity and values through a new website and corporate brochure.
Corporate website and brochure including new branding
Website: Bambili Group operates a highly tailored service for a very select client base. In building the company’s new website, ABC created new brand components that more accurately reflect the identity of the client, and the sensibilities of the audience. Bambili Group’s website now helps the company engage with its audience through a content section called Perspectives, where members of the management can share their views on private equity matters.
Corporate Brochure: Design says as much as words, and Bambili Group needed to be able to show how the company works through a new corporate brochure. ABC drew from content and design cues in Bambili Group’s existing branding to create a brochure that communicates what the company does and how they do it, in an effective way.